Menthol.ro

Some partnerships naturally share the same altitude.

For the collaboration between Swissôtel Poiana Brașov and Massif Festival, Menthol.ro shaped the communication concept, visual direction, and creative assets that framed the partnership throughout the festival.

The challenge was simple and strategic: translate the energy of one of the region’s most dynamic winter festivals into a brand presence that reflects the elegance and clarity of the Swissôtel identity. Music, mountains, and alpine hospitality came together through a cohesive visual language designed to live naturally across the festival environment.

From concept to ex*****on, the collaboration became a meeting point between festival culture and premium hospitality, expressed through design, communication, and atmosphere.

Swissôtel Poiana Brașov × BeMassif
Where mountain energy meets refined hospitality.