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You’re not alone!
. But you just don’t know what you don’t know, and when you start digging into the endless maze of email deliverability advice, it’s all so confusing and technical (YUCK!)
. With the fear that all your emails are landing in spam, getting blocked, or worse yet you end up on a blacklist... you know you need to do something.
. You’re just not sure where to look – how do you even know what’s happening with all those emails or how to fix it? Where can you find the darn “instructions” to this game, anyway?
. That’s what I'm here to help with…
Hi - my name is Krystin, and I’ll take the “techy” out of the technical stuff.
. I’ll take the confusion out of the plethora of information out there.
. I’ll equip you with an understanding of what to focus on, and the steps to getting it all done WITHOUT spending countless hours trying to figure all this stuff out and STILL not getting results.
. AND I’ll teach you how to actually STAY in the inbox! Getting there is the easy part... Staying there is an ART.
. See you on the inside! https://www.facebook.com/groups/email2inboxhighlevelusers
𝐘𝐨𝐮𝐫 𝐞𝐦𝐚𝐢𝐥 𝐭𝐞𝐬𝐭 𝐬𝐜𝐨𝐫𝐞 𝐢𝐬 NOT 𝐲𝐨𝐮𝐫 𝐞𝐦𝐚𝐢𝐥 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲.
I know. 😆
There’s something incredibly satisfying about running your email through a testing tool, fixing all the little red X’s, and watching that score climb.
89…
97…
100!
Look at us being deliverable!
Except...
Mailbox providers don’t care what some email tester scored you.
And blindly fixing every “issue” a testing tool flags can actually create new problems.
Because those scores are subjective.
Someone decided:
▪️What gets tested.
▪️What constitutes an “issue.”
▪️How many points you lose for it.
▪️And what they recommend you should do to fix it.
Run the exact same email through multiple testing tools and you may get multiple opinions.
Because that’s what they are.
Opinions.
Now, does the technical side of email deliverability matter?
Absolutely.
You need your authentication right.
You need your sending infrastructure configured correctly.
You need a solid technical foundation.
But that’s just the foundation.
It’s not the whole house.
Email deliverability is only about 10% technical… the other 90% is all behavioral.
Because at its core, deliverability isn’t a technical problem.
All the technical fixes in the world will not save you from the spam folder.
Beyond all the techy stuff, mailbox providers are watching what you do - and what their users do in response.
They’re like a parent, protecting their kids from bad guys (and numb-nuts 🥜)
So don’t build your email strategy around making some email testing tool happy.
Focus on becoming the message your audience can’t wait to engage with.
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