RoundPeg

RoundPeg

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RoundPeg is a marketing firm that works with B Corps and other for-benefit businesses to increase profits and amplify social impact by rethinking the customer relationship for good. We help impact brands activate their Purpose to engage customers, increase retention and build loyal communities of influence. If you’re using business as a force for good, check out the Pegable Blog (bit.ly/RP-blog) for ideas, advice and resources on activating your company’s Purpose. Contact us (bit.ly/Hello-There) and tell us what you’re thinking.

10/19/2026

Complete our impact reporting survey (takes < 5 mins!) and be entered in a drawing to win a sweet gift certificate from Simple Switch, an online marketplace for ethical and impactful shopping. https://roundp.co/3Re38JN ✨ Fill out this survey today.

Bacardi targeted women with its new reduced-alcohol vodkas. It went over as well as you’d expect. 10/16/2026

Bacardi made a reduced alcohol vodka and marketed it to women specifically (... think flowy handwriting, spa inspired cocktails, etc.). And no, it didn't go over great. What are your thoughts on it?

Bacardi targeted women with its new reduced-alcohol vodkas. It went over as well as you’d expect. Plume & Petal was initially described as being “for the Modern Woman”

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8121 Georgia Avenue, Ste 300
Silver Spring, MD
20910

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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