SWMO PRSA

What a treat to hear from Heather Baskins-Hermen, senior vice president/chief marketing & communications officer at Explore Branson!

At our meeting today, she shared her inspiring career journey and the amazing work she and her team are doing in destination marketing across Branson. She’s been in the role for just two years, and it’s impressive to see all they’ve accomplished!

Two things that stood out:

- Change and doing things differently can be hard, but it’s necessary to move forward
- Always make the ask

Join us next month on Oct. 7 for our "Beyond the Buzz: How AI is Transforming Communications and Media Relations" half-day workshop. Register at https://bit.ly/4xQOJGb.

Join in this Public Relations Society of America (PRSA)'s Strategies & Tactics Live tomorrow afternoon: https://bit.ly/45oqX7G.

What does it take to build trust with a community every day?

Join us Aug. 26 at 1 p.m. ET for the next Strategies & Tactics Live with Jon Zaghloul, director of communications for the City of Aurora, Ill.

At 26, Zaghloul has already built a career spanning sports media and public service. He’ll share lessons on leadership, digital engagement, building community trust and keeping residents at the center of communications.

Watch live and join the conversation: https://bit.ly/45oqX7G